Traditional and Online PR/ Marketing Communications
Covering both for-profit and non-profit businesses, we offer a range of services including strategic planning and market research, news media PR and social media content. We launch new business and new products. Through issues management, we help clients make names for themselves – positioning them as experts worth quoting. (read more)
Books, Authors, Publishers
Having written ten books whose publishers dropped the ball promotion-wise. We began promoting authors and books – and, when they saw promotion’s effectiveness, we began promoting publishers and their lines as well. A major thrust positions writers to the news media as experts in a breaking news topic, generating favorable coverage (read more)
Ghost-Writing and Co-Writing
My first published book was a ghost-written book; since then, we have written more than a dozen ghosted or co-written books for clients ranging from physicians and surgeons to major insurance companies. Several of our ghosted books were written for corporations – an unusual but productive niche. At any given time, we are writing books, blogs, and other written projects for clients. (read more)
NASCAR: A CASE STUDY IN SELF-INFLICTED WOUNDS
By alienating its fans, NASCAR provides a case study in what NOT to do.
The Fourth Replaced by The Fifth (or it would be, if I still drank )
Writing on the 4th of July
Writing Life in Pictures
https://www.facebook.com/Tyrannowhale/posts/2427642417297490 Thanks to Tyranno Whale for this insightful graphic.