Talks and Presentations (past, present and future)

Background:  I began making PR and marketing-themed presentations in the mid-70s, providing insights to fellow college and university PR professionals based on my own experiences in this challenging field.

As a hospital PR director, beginning in 1978, I found that community outreach in public forum meetings was a critically effective PR/community relations program. In addition, because the hospital CEO was a true visionary, I found myself implementing cutting edge programs.  For instance, ours was the first hospital in South Carolina to use radio advertising – then a year later, TV advertising – to build census.  As a result, I was often asked to speak at professional conferences to help other hospital PR directors understand the opportunities and implications of advertising in an increasingly competitive marketplace.  In addition, this position afforded me my first opportunity to testify before Congress, in this case on the issue of national health insurance.

That set of experiences prepared me for the future – for my very presentation-oriented role as Hospital Association PR Director – as well as for subsequent positions with similar presentation requirements.

Today:  In addition to speaking at conventions, conferences and workshops on issues related to strategic planning, market research, marketing communications – and, for non-profits, advocacy campaigns and fund-raising, I often facilitate Board or Senior Management retreats, planning meetings and similar events. 

·        Facilitating Retreats – for Board and Senior Management – Strategic Planning, Positioning and Competitive Response

·        Public Relations for Not-For-Profits

·        Fund Raising for Not-For-Profits

·        Using websites for hospital marketing and public relations

·        Preparing your CEO to meet the press and the public

·        Media Training

·        Marketing 101

·        PR 101

·        Marketing Channels

·        Effective Public Relations for Independent VARs

·        FAQ, Opinions and Observations

·        Top Ten