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Articles and Books By Ned Barnett, Barnett Marketing Communications

Hospital Marketing: Step-by-Step

This book is perhaps the most comprehensive book on hospital marketing yet published.  It was produced in a series of 24 chapters – a dozen on hospital product lines, and a dozen on marketing tools and techniques.  Those who purchased the book, for $497 a copy, received two chapters per month for a year.  These were bound into two oversized 3-ring binders, and were sold to hospitals across the U.S.

·        Hospital Marketing:  Step-by-Step

·        Corporate Communications Guide

·        State of the Art in Hospital Advertising

·        Basic Guide to Hospital Public Relations

·        Finances for non-Financial Marketers

·        Big Five

·        It’s NOT Rocket Science – Using the Web for Product Line Marketing and Community Health Promotion

·        FAQ, Opinions and Observations

·        Website Press Rooms – Key PR/Promotional Tools

·        Releases (about Barnett Marketing Communications)

·        Press Clips (about Barnett Marketing Communications)

·        Articles and Books By Ned Barnett, Barnett Marketing Communications

·        FAQ, Opinions and Observations

·        Top Ten