Client Experience Overview
Ned Barnett
Barnett Marketing Communications 

High-Tech Healthcare Clients

HealthWorld Online :  Developed and launched a non-advertising PR/Marcom launch plan for this innovative website – the leader in natural and alternative healthcare information and content.  The campaign generated coverage in the New York Times (x3), Newsweek, LA Times (x3), Washington Post and more than 250 other media.  It exceeded performance goals over six months by 20%, and became the basis for a case study at Michigan State University’s Graduate School of Business.

Clarian Medical Center: Developed a strategic plan (and tactical launch/promotion plan) for this Indianapolis multi-hospital medical center’s strategic marketing website.  This plan later became a case-study template for hospital website best practices.

Columbia-HCA:  In 1995, I developed the launch of the C-HCA website, one of the first healthcare/corporate websites.  Fir 18 months, on Tuesday nights at 8 Central time for a period of 90 minutes, the C-HCA website was the most heavily-traveled website on the Internet.

Other High-Tech Healthcare Clients

·        Integrated Outcomes – high-tech software developer for use by physicians and provider groups – developed the start-up strategic plan, including positioning, initial media relations and launch tactics

·        Medical Net – Competitor for “Dr. Koop.com”

·        Biodiversity – high-tech healthcare start-up

• Hospital and Hospital Company Clients

• Natural and Alternative Healthcare Clients

• Other Healthcare Clients

• High-Tech Healthcare Clients

• High Tech Software Developer Clients

• High-Tech Business Clients

• Dot.com Business Clients

• Business Clients

• Association and Not-for-Profit Clients

• Agencies and Consulting Firm Clients

• Transportation Clients

• Service Clients

• Retail Clients

• Book and Author Clients

• Entertainment Clients