Client Experience Overview
Ned Barnett
Barnett Marketing Communications 

High-Tech Business Clients

Documentum (NASDAQ: DCTM): For UpStart’s major online content management client, I created three support campaigns:  “Crisis in Content” – a case for content as the key stumbling block in online success. “Billion-dollar Start-up” – a repositioning campaign that restyled this decade-old Xerox PARC spin-off as a new Internet-based company; the campaign received major plan in Business 2.0 (among others) and became the basis of a just-completed media- and analyst-outreach event in New York.  “Return on Content” – a creative Internet-driven research project used to document to the media (via factoids) the economic value of content, and therefore of content management.  These three campaigns were a significant portion of the overall campaign that earned UpStart a Silver Anvil in February, 2001.

CompuMark:  This is a business-to-business computer-system marketing company affiliated with the following two clients, as well as others that I’m being brought in to market and provide investor relations promotion services at the appropriate time.  One of these firms I have a pre-contract agreement (I’m doing work for them through my agreement with CompuMark) is the digital image leader Pixel.

IDME (Identify me) Technologies: This is a high-tech biometric company, based in Las Vegas, that owns the market on a cutting edge technology.  I’m doing investor relations work for this company, as well as supporting local and national publicity for their remarkable new-technology system of identifying individuals biometrically.

 All America Internet: This is an innovative start-up multi-phasic Internet services developer and provider.  I’m doing both investor relations and national marketing communications for this state-of-the-art leader.

Other High-Tech Clients

·        IMAP – A high-tech network (almost an association, but for-profit) of business services providers – developed launch strategy as well as merger-and-acquisition plans

·        Escend – High-tech Silicon Valley business services support provider – developed launch strategy, plan and implementation

·        Codes, Inc. – State of the art electronic card ID systems – launch plans, promotion implementation

·        P+P -

·        Avante Garde

·        Signal One

• Hospital and Hospital Company Clients

• Natural and Alternative Healthcare Clients

• Other Healthcare Clients

• High-Tech Healthcare Clients

• High Tech Software Developer Clients

• High-Tech Business Clients

• Dot.com Business Clients

• Business Clients

• Association and Not-for-Profit Clients

• Agencies and Consulting Firm Clients

• Transportation Clients

• Service Clients

• Retail Clients

• Book and Author Clients

• Entertainment Clients