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Articles and Books By Ned Barnett, Barnett Marketing Communications

Finances for non-Financial Marketers

This specialty book was produced to address the problem – in the late 1980s – faced by hospital marketers who had “grown up” from public relations and journalistic roots, who had never been formally trained in the intricacies of finances.  While this book was aimed to provide financial insight, it was not a training course or in-depth study of financial issues.  Instead, it provided a useful overview of the ways that financial issues impact marketing (and vice-versa).

·        Hospital Marketing:  Step-by-Step

·        Corporate Communications Guide

·        State of the Art in Hospital Advertising

·        Basic Guide to Hospital Public Relations

·        Finances for non-Financial Marketers

·        Big Five

·        It’s NOT Rocket Science – Using the Web for Product Line Marketing and Community Health Promotion

·        FAQ, Opinions and Observations

·        Website Press Rooms – Key PR/Promotional Tools

·        Releases (about Barnett Marketing Communications)

·        Press Clips (about Barnett Marketing Communications)

·        Articles and Books By Ned Barnett, Barnett Marketing Communications

·        FAQ, Opinions and Observations

·        Top Ten