FAQ, Opinions and Observations 

·        How do you provide a broad range of services to clients when you’re only one person?

I have been creating over the past five years a network – in essence, a virtual agency – of skilled, senior PR professionals. These are individuals with special skills or contacts, who – like me – are available for specific assignments.  In this network, I provide services for their clients and, as needed, they provide services for mine.  In this way, those of us in this informal, virtual network, we help each other to meet our clients’ needs.

I am working with professional colleagues serving clients in Iowa, Chicago, eastern Washington State, Tennessee, Portland, the Tampa Bay area and – across the continent – in the San Francisco Bay area. I have my own clients in Dallas, Orange County, Chicago, Detroit and San Francisco’s North Bay – and in meeting those needs, I call on my network to expand and extend my services.  This bi-directional flow of services helps those of us in the network – as well as our clients – to achieve superior results, using only the most experienced senior people, and in the most cost-effective possible way.

·        How do you work with smaller, lower-budget clients, to help them benefit from a full range of services?

I like to offer what I call a “player-coach” role for smaller clients. In this, I provide the overall plan, as well as the highest-level services.  Then, I work with the client, guiding him to carry out the nuts-and-bolts of the PR and marcom activities under my direction.  This helps lower-budget clients to receive high-level PR services without busting their budgets.