Types of Clients I Serve

Early Warning Advisories and the Market’s Future

Especially for my strategic planning and new-business/new-product start-up clients – but available as a value-add service to all of my clients – I maintain an alliance with gifted futurist Karal Ayn Barnett. 

A remarkable market research synthesizer, Karal Ayn’s insights into the impact – on my clients – of trends that most others have not yet spotted have often provided a significant competitive edge.  This represents an important enhancement of my own efforts to provide my clients with early warning advisories about coming changes in the marketplace, the regulatory environment or the competition.

The sooner my clients have a sense about what the near-future holds for them, the better we can develop useful responses to those trends.

This service was first developed as an outgrowth of publishing the newsletter “Healthcare Marketing Trends,” a weekly practical research-driven advisory for healthcare marketers and hospital CEOs.  The value this kind of insight provided to my clients was clear, and led to the evolution of a standing policy of constantly seeking out indicators of the future – then preparing my clients to ride the crest of trends, rather than being swamped by them.

·        High-tech Clients

·        Healthcare Provider Clients (and those that sell products or services to healthcare providers)

·        Start-up Businesses (and start-up products)

·        Not-for-Profit Clients (including Associations and Foundations)

·        Literary-Service Clients

·        Professional practice Clients

·        Political Clients (including political candidates, legislative advocacy and ballot initiatives)