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Articles and Books By Ned Barnett, Barnett Marketing Communications

 

Big Five

 

This was a bit different from my other books.  Rather than a study on public relations or marketing, this one took my inside awareness of the policies and plans of several major for-profit hospital companies and focused on information that Wall Street needed and wanted to know.  By evaluating 10K and 10Q reports, and by conducting off-the-record interviews with then-current and then-recent executives of the five countries.  The book was well-received by the investor market.

 

·        Hospital Marketing:  Step-by-Step

·        Corporate Communications Guide

·        State of the Art in Hospital Advertising

·        Basic Guide to Hospital Public Relations

·        Finances for non-Financial Marketers

·        Big Five

·        It’s NOT Rocket Science – Using the Web for Product Line Marketing and Community Health Promotion

·        FAQ, Opinions and Observations

 

·        Website Press Rooms – Key PR/Promotional Tools

·        Releases (about Barnett Marketing Communications)

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·        Articles and Books By Ned Barnett, Barnett Marketing Communications

·        FAQ, Opinions and Observations

·        Top Ten

 

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