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Online Press Rooms
Articles and Books By Ned Barnett, Barnett Marketing Communications
Big Five
This was a bit different from my other books. Rather than a study on public relations or marketing, this one took my inside awareness of the policies and plans of several major for-profit hospital companies and focused on information that Wall Street needed and wanted to know. By evaluating 10K and 10Q reports, and by conducting off-the-record interviews with then-current and then-recent executives of the five countries. The book was well-received by the investor market.
· Hospital Marketing: Step-by-Step · Corporate Communications Guide · State of the Art in Hospital Advertising · Basic Guide to Hospital Public Relations · Finances for non-Financial Marketers · Big Five · Its NOT Rocket Science Using the Web for Product Line Marketing and Community Health Promotion · FAQ, Opinions and Observations
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