Client Experience Overview
Ned Barnett
Barnett Marketing Communications 

Associations and Not-for-Profits Clients

I have provided leadership – from strategic planning to PR to operational management, for a variety of non-profit associations in and out of healthcare.  He has also been an active speaker and retreat/seminar/workshop team leader.  Some of these Associations and non-profits include:

National Drug Prevention League: I have provided both pro-bono and paid services to this association, which is an umbrella organization representing 30 national anti-drug use organizations.  In this role, I met twice with the U.S. Drug Czar, General Barry McCaffrey (U.S. Army, Ret.) to help him plan a one-billion dollar, five-year anti-drug advertising campaign aimed at keeping kids from starting drugs.

American Offshore Power Boat Association (and their World Championship race): This event is being sponsored by a surgeon, Dr. Stephen Updegraff.  I’m co-promoting him, the race and two world-champion racers who have had corrective eye surgery using Dr. Updegraff’s revolutionary high-tech LASIK system – a system he developed and patented.  The race is scheduled for mid-November.

Citizens for Health This is a member-driven pro-natural health organization.  As Pro-Bono PR Director, I led the PR on the campaign to gain Congressional approval for the highly-contested (and FDA-opposed) Federal Health Freedom Act.  After putting 2 million letters into Congress (not e-mails or mass-mails – 2 million individual letters) in two weeks, Senator Orin Hatch credited our “Citizens Army” with delivering the critical element of success for passage of the bill that opened natural health to commercial expansion with only minimal FDA regulation.  I took this on (at significant personal expense) because I believe so strongly in both freedom and in natural health.

Other Non-Profit Clients

·        American Society for Drug Prevention – Developed the strategic and fund-raising plans, and implemented all PR for this start-up non-profit

·        Citizens for a Sound Economy

·        Cashman Foundation – Las Vegas-based community Foundation created by Cashman Cadillac to support business-friendly charitable services

·        Lexington Health Education Foundation – Community health education foundation – created this foundation and was first Executive Director

·        Midlands Technical Education Foundation – First alumni association at any two-year college in US – created, served as first Executive Director

·        Tennessee Hospital Association  VP of PR – later first VP PR/Marketing – developed new brand, position and image for association – kept membership at 100% in the face of first-ever competition; developed public support for THA legislative positions.  Led annual Congressional lobbying trips to DC.  Testified before Congress on national healthcare issues

·        Southeastern Hospital Conference Adapted  THA business/community relations campaign for use by 11 state hospital associations

·        National Families in Action Anti-drug organization, provided strategy, industry fund-raising/sponsorship support; also generated PR coverage on CNN, MSNBC, USA Today, New York NEWSDAY and New York Times, leading to membership growth and vastly increased awareness

·        Hurley Medical Center Foundation – As VP/Strategic Planning/Marketing/PR, I took over the Foundation and the Development department mid-year when department was far below targeted budgets – restructured programs to follow Marketing approaches and principles – exceeded budget target ($1 million) by 66% - though at mid-year, we were more than 50% behind targets

·        National Kerosene Heater Association

·        Executive Office of the President – ONDCP (Drug Czar)

·        WCTU

·        Pasco County

·        Nathan Adelson Hospice

·        New Hope Hospice

·        Y2K Foundation

·        Teen Mania

• Hospital and Hospital Company Clients

• Natural and Alternative Healthcare Clients

• Other Healthcare Clients

• High-Tech Healthcare Clients

• High Tech Software Developer Clients

• High-Tech Business Clients

• Dot.com Business Clients

• Business Clients

• Association and Not-for-Profit Clients

• Agencies and Consulting Firm Clients

• Transportation Clients

• Service Clients

• Retail Clients

• Book and Author Clients

• Entertainment Clients