Are you Ready to Work With Barnett Marketing Communications?

The other day, I got a lead from a colleague.  The client prospect seemed unsure of her goals, so I decided to ask her for her PR goals (she’s an author – these questions were initially skewed toward promoting her book).

I think, in retrospect, that this worked pretty well.

So, if you think you’re ready to work with a professional PR agency, take a stab at the questionnaire below. And let me know – please – what you think of this process.  Does it help?  Does it put you off?

***

Ask Yourself – Are You Ready For Professional PR?

To prospects – folks who might be interested in working with me, welcome.  Here, with just four questions, you can help figure out if we can and should work together.

I’ll be glad to look at what you need from PR – for your business and/or your products or services.  To help me meet your needs, I want to understand why you feel there might be a market out there for what you're offering.  But before I know if I can help you, I need to ask you to provide me with some additional information.  Planning for public relations is a lot like a math formula – you plug in the variables, and the information comes out on the other side.  The more I know about your goals, your budget, your timeframe and other plans, the more I can plan – now – to help you meet your goals.

With that in mind, please let me know:

·        What you are trying to accomplish through PR and Marketing Communications?  I need to know this so I can know if I'm able to help you.

·        How long do you anticipate actively promoting this company, product or service?  This will help me to know my timeframe for success on your behalf.

·        What is your budget for promoting your company, product or service?  I need to know this information so I'll know what kind of resources I'll have to work with in order to generate the success you anticipate within the allotted time frame.

·        With regards to what you're trying to accomplish, consider both tactical results (i.e., interviews, reviews, press coverage, etc.) and strategic results (i.e., product or service sales, licensing deals, etc.).  Now, what are you trying to accomplish?