About Barnett Marketing Communications
I have been refining Barnett Marketing Communications since 1977, evolving the business to reflect both a changing marketplace and my growing experience and skill-set.. In 1987, I decided that the path of building a business with partners and employees was not the way to go. Although I didn't realize it at the time, I was creating one of the first "virtual" agencies -- working with fellow professionals from across the country, "partnering" on specific projects or for specific items, but not having any formal corporate structure.
Under several names, Barnett Marketing Communications has been in business continuously since 1985 – though on a few occasions, it was just a part-time venture while employers or full-time project clients took the bulk of my time. However, since 2000, Barnett Marketing Communications has been a full-time enterprise, focusing on the needs of a variety of specific kinds of clients. These include:
· Software developers
· Niche-marketing specialists (who themselves need wider marketing and promotion, while they focus on their own clients)
· Authors and publishers
· Dot.coms, both B2B and B2C
· High-tech product manufacturers and distributors
· Not for profit associations, charities and related organizations
· Value-Added Resellers (generally linked with my software-developer clients)
· Ad and marketing agencies – as a sub-contractor delivering public relations, strategic planning and market research services
· Restaurants and retail operations
As Barnett Marketing Communications, I strive to provide a high level of strategic and tactical consulting services for my clients. I specialize in developing distinctive – sometimes even unique – PR and marketing solutions that deliver significant, measurable results. All of these efforts are intended to find new ways for my clients to meet and exceed their goals – not my goals for them, or “generic” goals often put forth by other marketers and public relations practitioners. I don’t care about column inches or “equivalent ad value” – I care about the kinds of results my clients care about. Market share. Revenue. Profit.
Achieving those bottom-line kinds of measures of success is what excites me, and what drives me to succeed on behalf of my clients.
If you want that kind of passion – backed by more than 30 years of practical, successful experience – give me a call or drop me a line. I’d be glad to talk with you and see if there’s a good match between your needs and my skills.
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